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Via Tornabuoni

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  • 🧡Touristic heart
  • 🍜Good food
  • 🛍Shopping
  • 🏛️Architecture
  • ☕️Good coffee
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  • 👍First time visitors

This is the district for fashionistas. In chic streets full of exclusive shops, you will walk among the crème de la crème of Florence.

This neighbourhood is the place to be if you want to surround yourself with fashionable Italians. Via Tornabuoni is known for its chic shops. If you walk under the gate at Piazza della Repubblica to museum Palazzo Strozzi, you'll immediately notice a change. Well-dressed businessmen, fashionably dressed Italians and tourists stroll around here. Stately buildings, exclusive boutiques and shops of major Italian fashion brands form the backdrop for the fashion victims grabbing an espresso at one of the many cafés. You will also find the Museo Salvatore Ferragamo here.

The ideal travel guide for Florence

City guide

  • 6 routes through the city's nicest neighbourhoods
  • Includes free routes in the Time to Momo app
  • Packed with key highlights & local lifestyle

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City app

  • Personalised city trip advice for your trip to Florence
  • All Time to Momo routes in Florence
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You’re only in a city for a short while, so how do you make the most of your stay? We make sure you find the nicest restaurants, the most beautiful hotspots and the finest hotels.

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Our locals in more than 50 cities have already done the groundwork for you. They know the city like no other. Thanks to their tips, bundled in routes, you will have a wonderful time.

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