This neighbourhood is known for its upmarket shops. It’s lovely to go (window) shopping amongst the well-dressed Florentines.
This is the neighbourhood to be in if you want to rub shoulders with fashionable Italians. Via Tornabuoni is renowned for its chic shops. As you walk through the archway at Piazza della Repubblica towards the Palazzo Strozzi museum, you’ll immediately notice a change in atmosphere. Well-dressed businessmen, stylish Italians and tourists are all out and about here. Stately buildings, exclusive boutiques and shops belonging to major Italian fashion brands form the backdrop for the fashion victims who pop in for an espresso at one of the many cafés here. You’ll also find the Museo Salvatore Ferragamo here.












