Bos & Lommer and De Baarsjes are becoming increasingly popular. Besides pop-up shops and boutiques, you can get the best doner on every street corner.
Looking for cosiness and unique shops, and want to see for yourself how creative Amsterdammers are with their neighbourhood? Then this is the place to be. Until a few years ago, little was happening here, but now it is hip & happening. The great thing is that through initiatives like 'Geef om de Jan Eef', residents and entrepreneurs themselves are responsible for upgrading their neighbourhood, making impoverished streets a thing of the past. Now the neighbourhood is bustling with fun initiatives, eateries, pop-up shops and weekend markets. Shopping here is fun. There are no really big retail chains; all the more room for small original businesses.