High-tech district El Poblenou is the neighbourhood for start-ups, with their young, hip employees.
El Poblenou is an ideal neighbourhood for lovers of architecture. Created during Barcelona's industrialisation, El Poblenou (literally 'the new village') used to be a district of factories and workers' houses. Industry has since moved away and the former factory halls are now used by innovative technology companies, artists and gallery owners. The Rambla del Poblenou is still a favourite with locals. The district is also home to many modern buildings that attract architecture lovers. Its location close to the beach makes El Poblenou an interesting alternative for those who want to avoid too many crowds.